CRAZY LINE

I worked for Crazy Line / Happy Lemon for over a year, initially joining the company to work on a special project: the establishment of a new chain of cosmetics stores. Unfortunately, due to unforeseen force-majeure events beyond my control and the company's control, the project had to be terminated. Despite this outcome, I am grateful to the company for providing me with the opportunity to expand my knowledge and skills and explore other avenues!

During my time at Crazy Line, a colleague and I conducted extensive market research on the global and Israeli cosmetics markets. Subsequently, I developed and presented 17 potential directions and ideas for a new line of cosmetics. Once a direction was chosen, I undertook the design of the store, including the design of furniture, for further submission of this project to the architect. In a brainstorming session with my colleague, we came up with original words for the name of the new cosmetics line, and we thoroughly checked them against a database of patented names. I was responsible for designing the logo, creating 3D models of new bottles for mold production, designing labels, and incorporating elements like flowers and fruits into the designs. Additionally, I searched various accessories for the new chain of stores and received samples from China.

In addition to my involvement in the cosmetics project, I also assisted the company in its core activities, such as developing store window displays, designing patterns, designing adv social media advertising, creating design's content for the company's website, and advertisements in magazines and newspapers. Furthermore, I had the opportunity to design a logo for the company owners' yacht.

While I am unable to share my complete portfolio here due to trade secrets, these highlights provide a glimpse into the diverse range of tasks and responsibilities I undertook during my tenure at Crazy Line.

​

SOFTWARE: Photoshop, Illustrator, InDesign, Dimension, Premiere Rush, Power Point, etc.